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YOUR SIGN IS YOUR
IMAGE! Adding ANY sign to a business will increase gross sales by 3%. The addition of a pole sign will increase gross sales by 15.6%. Other studies indicate that signage can increase sales in excess of 30% and in some areas, over 100%! Research indicates that 85% of your customers live or work within 5 miles of your business. Furthermore, according to U.S. census, 18.6% of the population relocates every year. Part of your customer base is moving every year. To maintain a business you must maintain your customer base. To INCREASE your business you must increase your customer base. Statistics indicate that the most cost effective way of doing this is with signage. Resources: The Signage Foundation, Universityof San Diego sign study. |
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